You Are Invited!
RSVP Now for a Press Trip Planning Masterclass
Paid Subscribers will be invited to monthly PR and journalist masterclasses. Here’s the first one…
On Nov. 7, Joni Sweet and I are teaming up for a press trip planning masterclass on Zoom. Trust me, you do not want to miss this.
Who doesn’t know Joni?
Joni Sweet is a seasoned writer, editor, and content strategist with 13+ years of media experience. In this newsletter, Joni reveals her current assignments and insider tips to help PR professionals sharpen their pitches, avoid rookie mistakes, land coverage for their clients, and build stronger relationships with writers. Get ready for candid advice, a touch of sass, and secret strategies to make your pitches stand out.
And if you have been reading my previous Substacks…
I’ve been hearing a common complaint from travel publicists: it’s getting tougher to fill press trips and land coverage in major outlets. Journalists are complaining about asked to provide guaranteed coverage. Hate to break it to you, but things are only going to get harder in 2025—but we’re here to give you a leg up.
We’re pulling back the curtain on everything we’ve learned from hundreds of press trips—how to design a seamless itinerary, what it really takes to get A-list journalists to RSVP, and, of course, insider tips for securing that coveted coverage. We’ll also tackle the dreaded “guaranteed coverage” requirement (you know, the one that puts you in the middle of your client looking for great ROI and irritated journalists who firmly remind you that it doesn’t work like that). Plus, we’ll highlight some things to consider including in your press trip budgets for 2025.
Events like this take a lot of work to pull off, so this one is exclusively for people who pay to subscribe to either of our Substack newsletters. Yes, you heard that right—upgrade your subscription to Joni’s or Sucheta’s and you’re eligible to join the guest list!
Want to join our press trip planning masterclass?
If you’re a paid subscriber (or you’re willing to upgrade your subscription) to my Substack, you can fill out this form to RSVP to the event. Please be sure to upgrade your subscription before RSVPing to the event.