Old School Pitch, Yes or No?
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A business who claims to be a regular reader of a magazine I write for reached out yesterday. He himself is a restaurant owner, and in his self promoting physical letter, he explains why his spot should be featured in my magazine column. He printed this letter, included printed photos and mailed it to the magazine address. The office administrator picked up the mail and was nice enough to scan it and send it to me for consideration. She appreciated the extra effort he made, whereas I feel this guy is so out of touch! He could have instead, reached out to me on Instagram, with some attractive food photos, and invited me to come visit his restaurant next time I am in that city.
What do you think? Have you tried any old school pitching techniques that have worked?
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Have a great weekend!